Reporting and Analytics

SunMule's Reporting and Analytics dashboard provides comprehensive business intelligence through seven specialized analytics tabs. Each tab offers detailed insights into different aspects of your salon operations, helping you make data-driven decisions to grow your business.

Analytics Dashboard Overview

The Overview dashboard centralizes all your business metrics in one location, with time-range filtering and real-time data updates. Choose from multiple time ranges (Last 7 Days, Last 30 Days, Last 90 Days) to analyze trends and performance patterns.

Time Range Controls

Last 7 Days: Daily granular data for immediate insights
Last 30 Days: Weekly patterns and monthly trends
Last 90 Days: Seasonal patterns and quarterly analysis
Custom Ranges: Flexible date selection for specific periods

Customers Tab

Track customer acquisition, retention, and engagement patterns across your salon locations.

Customer Analytics

New Customer Acquisition: Daily new customer sign-ups and trends
Customer Growth Rate: Month-over-month and year-over-year growth metrics
Customer Activity: Active vs. inactive customer analysis
Geographic Distribution: Customer distribution across salon locations

Key Metrics Displayed

Total Customers: Current customer base size with growth indicators
New Acquisitions: Recent customer additions with trend analysis
Activity Rates: Customer engagement and visit frequency
Best/Worst Performing Locations: Comparative customer growth by salon

Visual Analytics

Growth Trend Charts: Line charts showing customer acquisition over time
Location Performance: Bar charts comparing customer metrics across salons
Activity Heatmaps: Visual representation of customer engagement patterns
Performance Statistics: Key performance indicators with change percentages

Members Tab

Monitor membership plan performance, retention rates, and revenue from subscriptions.

Membership Analytics

Active Memberships: Current active membership counts by plan type
Membership Growth: New memberships and retention trends
Plan Performance: Analysis of most popular membership plans
Churn Analysis: Member cancellation rates and retention strategies

Key Metrics Displayed

Total Active Members: Current membership base with growth trends
New Memberships: Recent membership acquisitions
Frozen Accounts: Temporarily suspended memberships
Retention Rates: Member lifetime value and retention analysis

Membership Insights

Plan Distribution: Doughnut charts showing membership plan popularity
Retention Trends: Line charts tracking member retention over time
Revenue by Plan: Bar charts showing revenue contribution by membership type
Location Comparison: Membership performance across different salons

Advanced Analytics

Membership Lifecycle: Analysis of member journey from sign-up to cancellation
Upgrade/Downgrade Patterns: Tracking plan changes and revenue impact
Seasonal Membership Trends: Seasonal patterns in membership sales
Member Engagement: Usage patterns and visit frequency analysis

Sales Tab

Comprehensive revenue analysis covering all sales channels and performance metrics.

Revenue Analytics

Total Revenue: Combined sales from products, services, and memberships
Revenue Breakdown: Product sales vs. service revenue distribution
Daily Revenue Trends: Line charts showing revenue patterns over time
Growth Analysis: Revenue growth rates and performance indicators

Key Metrics Displayed

Total Revenue: Current period revenue with comparison to previous period
Product Revenue: Revenue from product sales with trend analysis
Service Revenue: Revenue from tanning services and appointments
Best/Worst Performing Locations: Revenue comparison across salon locations

Sales Performance Insights

Revenue Trend Charts: Visual representation of revenue patterns over time
Product vs. Service Distribution: Pie charts showing revenue mix
Location Performance Table: Detailed revenue breakdown by salon location
Growth Indicators: Percentage change indicators for all revenue streams

Advanced Sales Analytics

Average Order Value: Customer spending patterns and transaction analysis
Payment Method Analysis: Revenue breakdown by payment type
Seasonal Revenue Patterns: Identification of peak and slow periods
Commission and Profit Margins: Profitability analysis across revenue streams

Products Tab

Track product sales performance, inventory insights, and vendor analytics.

Product Performance Analytics

Top Selling Products: Best-performing products by revenue and units sold
Vendor Performance: Revenue distribution across product vendors
Product Category Analysis: Sales performance by product type
Inventory Turnover: Product movement and inventory efficiency

Key Metrics Displayed

Total Product Revenue: Product sales revenue with growth trends
Units Sold: Total product units moved with trend analysis
Average Order Value: Customer spending on products per transaction
Top Product Performance: Best and worst performing products

Product Insights

Sales Trend Charts: Line charts showing product sales over time
Vendor Revenue Distribution: Doughnut charts showing vendor contribution
Product Performance Tables: Detailed breakdown of individual product performance
Category Analysis: Bar charts comparing product category performance

Business Intelligence

Product Profitability: Margin analysis for each product and category
Customer Preferences: Analysis of customer buying patterns
Seasonal Product Trends: Identification of seasonal product demand
Vendor Relationship Analysis: Performance metrics for supplier relationships

Services Tab

Analyze tanning service utilization across Sun, Spray, and Spa services.

Service Type Analytics

Sun Services: Traditional UV tanning session analytics
Spray Services: Sunless tanning service performance
Spa Services: Wellness and spa service utilization

Key Metrics Displayed

Total Service Sessions: Combined sessions across all service types
Service Distribution: Breakdown of session types and popularity
Revenue by Service Type: Revenue contribution from each service category
Location Service Performance: Service utilization across salon locations

Service Performance Insights

Session Trend Charts: Line charts showing service usage over time
Service Mix Analysis: Visual breakdown of service type distribution
Location Comparison: Bar charts comparing service performance by salon
Peak Usage Analysis: Identification of busy periods and capacity planning

Advanced Service Analytics

Service Efficiency Metrics: Revenue per session and utilization rates
Customer Service Preferences: Analysis of customer service choices
Seasonal Service Patterns: Seasonal demand for different service types
Equipment Utilization: Service performance relative to equipment availability

Equipment Tab

Monitor equipment performance, utilization rates, and maintenance analytics.

Equipment Performance Analytics

Session Counts: Number of sessions per equipment unit
Utilization Rates: Equipment usage efficiency and capacity analysis
Equipment Rankings: Top and bottom performing equipment units
Performance Trends: Equipment usage patterns over time

Key Metrics Displayed

Total Equipment Sessions: Combined sessions across all equipment
Top Performing Equipment: Best performing equipment by session count
Equipment Utilization: Usage rates and efficiency metrics
Performance Changes: Period-over-period equipment performance changes

Equipment Insights

Performance Charts: Bar charts showing equipment session rankings
Utilization Trends: Line charts tracking equipment usage over time
Equipment Comparison Tables: Detailed performance metrics per equipment unit
Capacity Analysis: Equipment availability and booking efficiency

Maintenance and Operations

Equipment Health: Performance indicators for equipment condition
Maintenance Scheduling: Analytics for preventive maintenance planning
Revenue per Equipment: Financial performance analysis per equipment unit
Replacement Planning: Data-driven insights for equipment lifecycle management

Employees Tab

Track employee performance, sales metrics, and productivity analytics.

Employee Performance Analytics

Sales Performance: Employee sales metrics across products and memberships
Commission Tracking: Employee earnings and commission analysis
Productivity Metrics: Performance indicators and goal achievement
Client Relationship Analytics: Customer service and retention metrics

Key Metrics Displayed

Employee Sales Rankings: Top performers by total sales revenue
Product Sales by Employee: Individual product sales performance
Membership Sales: Employee performance in membership sales
Commission Earnings: Employee commission and bonus tracking

Performance Insights

Sales Performance Charts: Bar charts showing employee sales rankings
Commission Trend Analysis: Employee earnings trends over time
Goal Achievement: Performance against sales targets and objectives
Customer Satisfaction: Employee performance in customer service metrics

Human Resources Analytics

Employee Productivity: Hours worked vs. sales performance analysis
Training Effectiveness: Performance improvements after training programs
Employee Retention: Staff turnover analysis and retention strategies
Team Performance: Department and role-based performance comparisons

Cross-Tab Analytics Features

Comparative Analysis

Multi-Location Insights: Compare performance across all salon locations
Time Period Comparisons: Year-over-year, month-over-month analysis
Performance Benchmarking: Industry and internal performance benchmarks
Trend Identification: Automated trend detection and alerts

Export and Reporting

Data Export: Export analytics data to Excel, CSV, and PDF formats
Scheduled Reports: Automated daily, weekly, and monthly report delivery
Custom Dashboards: Personalized analytics views for different user roles
Mobile Analytics: Full analytics access on mobile devices

Real-Time Updates

Live Data: Real-time updates for all analytics and reporting
Automatic Refresh: Configurable data refresh intervals
Alert System: Automated alerts for significant performance changes
Dashboard Notifications: In-app notifications for important metrics

For questions about specific analytics features or custom reporting needs, contact our support team through the Getting Help section.