Customers
Customer Communications
SunMule sends customers a small number of emails and text messages. Everything is sent automatically. There is no mass-messaging or campaign tool.
Messages SunMule sends
- Account emails: Account invitation, password reset and multi-factor verification codes.
- Sign-up and waiver links: Sent by text message or email when you add a customer. See Waivers and sign-up.
- Receipts: Purchase receipts, including gift card purchases.
- Gift card emails: The purchaser receives the gift card with a QR code. See Coupons and gift cards.
- Thank-you and we-miss-you emails: Optional lifecycle emails, described below.
SunMule does not send push notifications.
Lifecycle emails
Lifecycle emails are off by default. Administrators turn them on under Settings > Marketing.
General settings
- Enabled: Master switch for all lifecycle emails.
- Reply-to: The address replies go to. Replies come to your salon, not to SunMule.
Thank-you email
Thanks a customer after a visit, and can invite them to leave a review.
- Delay (hours): How long after the session the email goes out. Default is 2 hours.
- Every Nth session: Frequent visitors are thanked only every Nth session. Default is 5.
- Minimum days between emails: Prevents the same customer being emailed too often. Default is 14.
- Include review link: Adds your salon's review link. Set it under Settings > Salons.
- Custom message: Your own text in the email.
Thank-you emails are held until the salon's local daytime.
We-miss-you email
Invites customers back when they have not visited for a while.
- After (days): How many days since the last completed session before the customer gets the email. Default is 45.
- Minimum days between emails: Default is 90.
- Custom message: Your own text in the email.
A customer receives one email for each lapse.
Unsubscribes
Every lifecycle email contains an unsubscribe link. SunMule also automatically stops emailing addresses that bounce, report spam or unsubscribe.
When you first turn a feature on, SunMule emails only for visits that happen after that point.
Tips
- Keep each customer's email address current on their profile. See Customer profiles.
- Add a custom message in your own voice so the emails sound like your salon.